As with most trends, you would think that social media would
slow down at some point. But just when you think you can’t get any more “plugged
in”, another networking platform or social utility comes along (think the
virtual pinboard Pinterest which you can share on Facebook and Twitter.) Recently
Experian did a study that showed that Pinterest is the third largest social
media site after Facebook and Twitter, according to Forbes. As of March 2012,
Pinterest had 104 million users compared to Twitter’s 182 million users, says
an article by (PRWEB) June 26, 2012. About 7% of the world’s population is on
So how valuable are all these social media tools to the
Marketing departments will argue that although it’s challenging
to measure ROI from these tools, they drive website traffic and increase
exposure and awareness. As marketing departments become more cyber-intelligent,
they are connecting with their audiences in ways that efforts from print
advertising just can’t do. And they are finding creative ways to hook their
audiences using these social media tools.
Design engineers frequently debate the value of social media
in a corporate environment. Some consider them to be distractions. Many large
companies “block” its employees from social media sites. Some consider them to
be unnecessary wastes of time.
On the other hand, some consider them as valuable tools to attract
customers and provide technical support, such as in cases like Twitter. Key to
its value is collaboration, communication and interaction. In fact, a group
called Techcrunch on Twitter which tweets breaking technology news has
2,265,120 followers and 43,180 tweets as of June 27th.
The key to social media success for the design engineer, in
my opinion, exists in group settings within these tools. In terms of knowing
what’s going on in the industry, or information about a product, forums solicit
engineering conversation within groups. Useful
information can result from this kind of interaction, and you can gain valuable
insight and knowledge, or even design help.
We want to know:
1.)What social media tools you use as a design
engineer, and how.
2.)Do you view them as valueable tools or annoying
3.)What kind of companies do you follow if you use
Facebook or Twitter?